Welcome

The Cal Poly Humboldt Social Identity Lab (SI Lab) researches the social identity and self-categorization processes which underlie social and political attitudes and behavior. We examine a range of intra and intergroup processes involved in social influence and intergroup relations, including minority influence, extremism, trends toward populism, and support for non-traditional and even authoritarian leadership. All research is based in Social Psychology and led by Amber Gaffney, PhD and Co-Investigators Benjamin Anjewierden, MA and Lily Syfers, PhD. A cohort of dedicated grad students, research assistants, and numerous alumni keep the research strong and growing with a clear and directed vision for improving the methods and thinking surrounding group processes and intergroup relations, and ultimately helping to "rediscover the social group".